David Adrian far surpassed our expectations as a realtor. From the moment he walked through our front door, his presentation was thorough, well researched, and professional… but at the same time personal. Personal is the type of service we received from David. Our first realtor attempted a “cookie cutter” approach at selling our home. When they were unsuccessful, David went out of his way to prove he would try something different and really use a more targeted approach to market our home. He kept a steady stream of buyers through our house, despite selling during a tough market. David always kept us informed as to what was
going on in our neighborhood, and gave us very concrete suggestions on ways to
make our home more appealing to buyers. He made himself available to address any and all questions and concerns we had regarding the showings, open houses,
negotiations and all the way through closing. We were very pleased with the
level of service David brings to the table.”
-Amy & Denny O’Brien
I love overcoming difficult situations in Real Estate. One of my favorite areas in Real Estate is to target expired listings (homes that failed to sell during the time another Realtor has had it listed), assess why they didn't sell, make my presentation to the homeowners and work very, very hard to get their home sold.
Most Realtors will tell you that Price is THE reason why a home doesn't sell. While that is often the case, there's usually much more to the story. All Realtors are not the same; our services and how we sell very greatly and it does affect how much, how quickly, and how stressful a selling a home can be.
Amy and Denny had a very nice ranch home in Strawberry Farms. It was formerly listed with the "top agent" in Central Ohio with another firm. She does a ton of business in our market, but she is a volume dealer and doesn't spend much time with their clients. Let's just say the only time you'll ever meet this Realtor is at the listing presentation and when she comes to collect the check. The rest of the time you are dealing with one of the ten members on her team if they have time. I competed against 3 other Realtors for the opportunity to sell Amy and Denny's home. They had already been through 3 price reductions on their home and I felt like their home was already priced aggressively after the last price reduction. That wasn't why their home didn't sell. I looked at the previous listing and found many flaws in the marketing approach. Their home was in dire need of some inexpensive cosmetic fixes. They enjoyed their home, but it needed some neutralizing and fresh landscaping.
Traffic was their biggest problem; the 'most successful' Realtor in our market was unable to get people to come through their home. How was a man who wasn't on a major team or spent tens of thousands of dollars on print advertising going to get traffic?
Without boring you to death with the details, I spend much of my time shooting fantastic photos, creating an attractive virtual tour, customizing how their home appeared on all the major websites, networked and pushed their home at local area Realtor meetings, and held their house Open regularly.
Denny and Amy saw more traffic and qualified buyers come through their house from September through early November than they saw from the previous March - August. We had a lot of good interest and the feedback was very good about the house. Denny and Amy had their home in contract, sold, and closed before Christmas.
This isn't a rare occurrence for me. Next time I'll talk about the home in Delaware that was on the market for over 800 days and I sold it in less than 2 months for $15,000 more than they had it previously listed for. If you have a home in Central Ohio and it's no longer listed (or hasn't been listed yet), please give me an email or call. I'll be happy to talk about my personalized marketing plan for your home.
david.adrian@kingthompson.com
